— CLIENT
Microsoft
— ROLE
Art Direction
Graphic Design
Illustration
Photography
— DATE
2017
Brief
Microsoft wanted to highlight the launch of the new Surface in Breakpoint, Bluebeam’s digital magazine. The challenge was turning a highly technical engineering story into a narrative that would resonate with artists, architects, and builders.
Idea
Introduce a continuous hand-drawn line that guides readers through the article, weaving through spreads and culminating in the Surface’s spring mechanics. The line becomes a metaphor for creativity flowing from technology.
Execution
⮑ On-site photography at Microsoft HQ in Seattle.
⮑ Editorial + product photography integrated into layouts.
⮑ Collaboration with lead copywriter to sync story and visuals.
⮑ Custom illustration + design system unifying spreads.
Connecting the article with a a continuous hand drawn line that takes you to the final product shot.
Results
⮑ Delivered an editorial feature that softened Microsoft’s technical story into an artistic, narrative-driven piece.
⮑ Helped position Surface as a tool for creators, not just engineers.
⮑ Boosted Breakpoint’s engagement and elevated the magazine as a brand storytelling platform.
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Illustrations
& infographics
Photography
Editorial
Surface Deep YouTube Interview