INFO
Live sketch variety show with the drunk Smosh crew.
— PROJECT NAME
Smosh: Under The Influence Live
— ROLE
Art Direction
Graphic Design
Branding
— DATE
June 2022
The initial branding for Smosh Under The Influence started with a little red cup named sloshy. The brand evolved around him as a concept for the show. He was turned into merchandise, gifs, and 3d modeled into an Instagram filter. The amount of life and personality he brought to this project made it one of my favorites to work on.
SLOSHY CONCEPT
Rough clay face on a plastic solo shot glass cup.
SLOSHY FINAL
3D modeled, printed, painted, and photographed.
Early branding concepts for the show was based on naming the show "Slosh," which later evolved to naming the cup Sloshy.
Live show Sloshy.