— CLIENT
Smosh
— ROLE
Design Director
Sr. Designer
— TEAM
Sr. Motion Graphic Designer
Illustrator (freelance)
— DATE
July 2025 – December 2025
Brief
Smosh Presents: We’re All Gonna Die is a seven-episode live show series at Dynasty Typewriter. The pilot launched with almost no branding, relying on raw photography and simple type. I was tasked with quickly creating branding for Episode 1 in under two hours, then evolving the identity into something scalable for the rest of the season.
By Episode 2, I rebranded the series with inspiration from horror movie posters, establishing a system that felt compacted, bold, and eerie. The updated identity introduced a new logo, typography system, and visual toolkit that expanded across live show assets, livestream graphics, ticketing, social promos, website integration, and in-show design.
Every background for the thumbnail includes custom details about the theme of the episode. The final thumbnail ties the whole series together, a small detail that might go unnoticed, but I enjoyed incorporating it.
Phases of Evolution
Pilot → No branding system, only raw show visuals
Episode 1 → Temp branding built in 2 hours for quick turnaround
Episode 2 → Full rebrand inspired by horror movie posters
Episodes 3–7 → Scalable brand system applied across all platforms
Results
↳ Transformed We’re All Gonna Die from a pilot with no branding into a fully realized identity system.
↳ Created a scalable brand that spanned seven live episodes, with assets for livestream, social, ticketing, website, and in-show graphics.
↳ Designed branded live show elements including countdown clocks styled with the Jenga tower, custom lower thirds, and timers that matched the eerie cinematic aesthetic.
↳ Successfully captured the cinematic horror aesthetic the creators wanted while keeping flexibility for comedy-driven marketing.
↳ Established a visual system that could evolve per episode (color, textures, and subtitles) while remaining cohesive across the entire season.
Smosh Presents: We’re All Gonna Die
From a lack of identity to a full system
live.smosh.com
Social buzzzzzzz
Dynasty Typewriter Theater
👽 Want to take this to another level? E-mail me!